For Milan Design Week 2023, Autoban collaborated with storied Italian footwear house Fratelli Rossetti to unveil Autoban Resort—a bold visual concept that reimagined the brand’s Montenapoleone flagship with vibrant colour, sculptural form, and immersive atmosphere.
To mark Fratelli Rossetti’s 70th anniversary and Autoban’s 20th year, the collaboration transformed the boutique’s interiors and street-facing windows with bespoke furniture pieces in vivid greens and yellows. The intervention brought a fresh, resort-inspired energy to the iconic space, fusing Autoban’s multi-layered design language with Fratelli Rossetti’s heritage of craftsmanship and elegance.
Echoing both brands’ shared commitment to artisanal mastery, storytelling and cultural fusion, the installation reflected the start of a broader partnership that continues into 2024 with the design of a special-edition sabot, merging Western and Eastern influences into a singular, wearable object.
Autoban Resort celebrated not only the spirit of summer and leisure but also the timeless values of form, function, and experience, refracted through a lens of colour, material richness and contemporary design.
